Formerly known as “Not your Daughter’s Jeans” NYDJ was founded in 2003 to fill a gap in the women’s denim market.  The unique stretch jeans with Lift Tuck technology were designed to help women look, feel and wear a size smaller.  All this using a proprietary slimming panel with a patented criss-cross design to flatter the front and a shaping construction to lift curves at the back.   To be found at Get Smart, Milkhope in Northumberland, near Newcastle upon Tyne in the north east of the UK